Main Headline
Sub text to support the main headline only. The ISTE example confused the CTA with other information. I think the rule here should be to encourage readers to hit the main CTA just below.
Learn More!
 
Headline & link (same style as news page)
This text and the main link above should simply mirror the news items, so from here the user experiences consistency from email to web. The link below is just in case the use doesn't interpret the headline as a link. We should also make the image a link.
 
Headline & link (same style as news page)
This text and the main link above should simply mirror the news items, so from here the user experiences consistency from email to web. The link below is just in case the use doesn't interpret the headline as a link. We should also make the image a link.
 
Headline & link (same style as news page)
This text and the main link above should simply mirror the news items, so from here the user experiences consistency from email to web. The link below is just in case the use doesn't interpret the headline as a link. We should also make the image a link.
 
Headline
 
Keeping this text brief and to the point is the key here. No waffle just to the point asking the user to click for more info.
 
 
 
Headline
 
Keeping this text brief and to the point is the key here. No waffle just to the point asking the user to click for more info.
 
 
Headline
 
Less information for these areas
 
 
Headline
 
Less information for these areas
 
 
Headline
 
Less information for these areas